On average Facebook users spend 38 minutes per day using the platform and 1.4 billion of those use Facebook Groups. Within this article, you will learn how to utilise Facebook groups to enhance your Facebook business page.
FIND THE RIGHT GROUP
There are more than 10 million groups on Facebook so finding the right one can a challenge. Think about the following: Is your business location specific? Are you providing products or services? Are you part of a networking community that has its own group you can use?
Joining relevant groups initially will save you time and effort with your
PROVIDE VALUE
Facebook’s research showed users aged 18 to 24 are open to brands posting in Facebook Groups, as long as those posts provide real value, rather than just promotion. Providing helpful and resourceful content can draw more attention to your brand than a promotional post.
Use Facebook groups to the best of your ability with 3 simple tricks💪 pic.twitter.com/lfVTAe4etd
— We Do Social Media (@WeDoSMedia) March 17, 2020
ENGAGE WITH OTHERS
Communicating with an audience is important, however, having conversations is more effective. Social media engagement increases loyalty and generates word of mouth. Commenting, helping and starting conversations on other posts will endorse this.
START YOUR OWN GROUP
Starting a Facebook group is something to consider. The group will allow you to establish your expertise, collect feedback and start relevant group discussions. Should you start a Facebook group, it’s important not to advertise your business continuously, it’s important to be a resource that’s others can go to for help.
Get GoingNOW IT’S YOUR TURN
Facebook groups serve to strengthen communication, connections, and visibility. In turn, helps grow your business. Using groups can develop relationships and bring new ideas.
Has using Facebook groups helped your business? Do you run a Facebook group? Do you plan on creating a Facebook group? Please share your experiences and thought with us on social media
