Facebook Group Tool in Testing: Admin Must Know Guide

Facebook is testing real-time analytics on Groups Admins and Moderators on activity levels.

WHAT DOES THIS MEAN?

Before we couldn’t see the levels of engagements from groups admins and moderators on Facebook but hopefully soon (a date has not yet been released) Facebook will be showing us an overview of analytics for Facebook Groups Admins and Moderators;

  • Who is approving the Members posts?
  • Call-back time on post-approval (How long is it taking for posts to be approved)
  • Number of members requests that have been approved or declined
  • Data will also be downloadable to keep a track of

HOW DOES THIS BENEFIT YOU?

There are many circumstances on how people use and manage a Facebook group, from having 1 Admin and 0 moderators, to having 2 Admins and 7 Moderators. This is also dependent on whether you are using the Facebook Groups for monetising reasons.

CHECK THE WORK BALANCE

The analytics will be showing exactly who is approving each post, therefore, you will also see who is ‘pulling their weight’. Should the group be used for monetising reasons and you’re paying someone to help, you want to know everyone is doing their fair share.

MEASURE THE INVESTMENT

With a true timeframe of how long it’s taking for a post to be approved, you’ll be able to see if the posts in a timely manner. If not, are the posts irrelevant and does that mean fewer people will post? From seeing these analytics, you’ll be able to provide members information on when they can expect their post to go live.

Please note: The quicker a post can be approved, the better, as we know the post will be relevant and up to date.

ROUNDUP

Analytics has always a great tool for businesses to review and audit what is working and what can be improved. With the Facebook Group analytics for Admins and Moderators activity, this will do exactly the same. Leveraging analytics will help you become a more efficient and effective group.

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